Business In Blue Jeans | Book Review

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Business In Blue JeansBusiness books, marketing books, self-help books … they’re a dime a dozen. Right?

That’s precisely my judgment and why I never purchased them on my own (except, of course, when I was forced to by Butler grad school professors who insisted the books were necessary to give me a grade). But then I cracked open my review copy of Business In Blue Jeans by Susan Baroncini-Moe, and I kind of had a realization:

I kinda, sorta, could use some self-help in business marketing.

Hanging in my office is this pretty paper with a foil seal, in a nice frame, and it professes my M.B.A. degree from Butler University. “Master” of Business Administration, it says.


Oh earning the degree was an accomplishment, no doubt. But I have not been living as a “Master” of anything, except my domain. And by “domain” I mean, because one look at the chaos of my house and you can see who the “masters” are, and their ages are 9, 7 and 4 1/2.

I opened the book on a plane to Boston last week – and I’m being perfectly honest here – intending to skim the paragraphs so I could write this Business In Blue Jeans book review. Then I couldn’t ‘skim’. And I didn’t.

Business In Blue Jeans gives you practical, literally step-by-step advice on how to either create a business from scratch, or ramp up your existing business “On your own terms, In your own stye.” If it’s possible to have a page-turner in a business book, this fits the bill.

This book produced literally pages of notes, and my to-do list for my own business has new, fresh ideas that had never occurred to this “Master”. And isn’t that what you want from a business book? New, fresh ideas?!

Business In Blue Jeans gives you strategies you can get started with instantly, such as:

  • Develop the very idea for your business, or hone in on the concept you already have.
  • Become visible to your potential customers – you want them to think of you first!
  • Build a network of supporters, both local and virtual. Start a monthly mastermind group to support, lift up and feed off of each others’ energy and ideas!
  • … and so much more!

And it’s written in a way that busy people (who isn’t) can take a chunk at a time, do one of the homework assignments and evaluate your work.

Here’s an excerpt from the book:

When you fail to stand in your customers’ shoes, you fail to see your business through their eyes. You miss details. You can’t deliver an extraordinary experience unless you pay attention to the details that your [customers] will pay attention to. It’s as simple as that.

Buy the book

Grab your copy of Business In Blue Jeans now in hardcover for $16.99 (down from $21.95 list price!) with Free Super Saver Shipping, on Kindle for $10.99 or Nook for $12.49.

Once you have the book in your hands, you’ll most definitely want to check out the resources at – but you’ll first need to purchase the book to obtain the password to access these resources!

About the author:

Susan Baroncini-Moe is the founder and president of Business in Blue Jeans, a business and marketing coaching and consulting firm focused on helping entrepreneurs and small business owners to start and grow successful businesses. She regularly speaks to audiences of all sizes, and she and her businesses have been featured in Redbook Magazine, USA Today, MSNBC, BBC, Time, Reuters US, Reuters UK,, and Discovery.  Susan is a Guinness World Records® recordholder, and she and her husband, Leo, travel the globe together and live in Indianapolis, Indiana.

I was provided with a review copy of this book, but I was not compensated in any other way. As always, my words and opinions are 100% my own. For more info on that please see my disclosure policy.


  1. says

    Your timing for the review is impeccable! I’ve been thinking a lot about my blog as a business instead of a hobby, and I’m in the process of developing a business plan and a strategy for myself. Sounds like I need a copy!

  2. says

    I’m sold. Adding this one to my list. I would also recommend a short book called Unblogger. It was a great insight and got me thinking about the whys and hows of blogging!

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